August 15, 2019 posted by Unity Wellington

Launch | Promises Promises: 80 Years of Wooing New Zealand Voters by Claire Robinson

Launch | Promises Promises: 80 Years of Wooing New Zealand Voters by Claire Robinson

Unity Books Wellington and Massey University Press warmly invite you to celebrate the launch of




Tuesday 10th September, 6-7:30pm

Unity Books Wellington, 57 Willis St


A lively history of political advertising, from the first election of the modern era in 1938 to today.

Brimming with political-party campaign advertisements from the 1938 election to the present day, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The author’s analysis is penetrating and original and visual material is abundant and revealing. Perfect for history, politics, design and nostalgia buffs.

To look inside, click here.

To watch a short introduction to the book by Claire Robinson, click here.


Claire Robinson (@spinprofessor) is Professor of Communication Design, Pro Vice-Chancellor of Massey University’s College of Creative Arts, and a member of Massey University’s Senior Leadership Team. She is also a New Zealand political scientist, political commentator and graphic designer. Claire’s areas of research expertise include the visual communication of political messages, political advertising and marketing, leadership image, media bias, and election campaigning. Claire is one of the leaders of the Design + Democracy Project, which was responsible for producing the hugely popular youth voter advice application On the Fence during the 2017 and 2014 New Zealand general election campaigns, and VoteLocal in the 2016 local body elections. Both tools have won national and international awards for design and innovation. Claire is a two-time finalist in the Fairfax/Westpac Women of Influence Awards in the Arts and Culture category, and a finalist in the Education category of the Wellingtonian of the Year Awards in 2017.

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