Tag Archives: advertising

Sport 45 Advertisement, 4th May 2017
Advertising
September 12, 2017 posted by Unity Wellington

Sport 45 Advertisement, 4th May 2017

Our advertisement for Sport 45 features a small child outside the shop dressed in almost the exactly the same way as the cardboard cut-out advertising Paul Beatty’s The Sellout inside…

NZ Book Council Market Research, 1979
NZ Book Trade
September 12, 2017 posted by Unity Wellington

NZ Book Council Market Research, 1979

In 1979, the New Zealand Book Council commissioned an analysis of the book-buying habits of the public. The results re-assert the findings of previous surveys “that personal recommendations have more…

“Why They Buy” article, NZ Bookworld, 1977
NZ Book Trade
September 12, 2017 posted by Unity Wellington

“Why They Buy” article, NZ Bookworld, 1977

Article in NZ Bookworld by John Ewan examining the results of a survey into the book-buying habits of 2,200 people in New Zealand’s largest 20 cities. Personal recommendation topped the…