Tag Archives: advertising

NZ Book Council Market Research, 1979
NZ Book Trade
September 12, 2017 posted by Unity Wellington

NZ Book Council Market Research, 1979

In 1979, the New Zealand Book Council commissioned an analysis of the book-buying habits of the public. The results re-assert the findings of previous surveys “that personal recommendations have more…

“Why They Buy” article, NZ Bookworld, 1977
NZ Book Trade
September 12, 2017 posted by Unity Wellington

“Why They Buy” article, NZ Bookworld, 1977

Article in NZ Bookworld by John Ewan examining the results of a survey into the book-buying habits of 2,200 people in New Zealand’s largest 20 cities. Personal recommendation topped the…

Short Story Competition, 2nd October 1992
Advertising
September 11, 2017 posted by Unity Wellington

Short Story Competition, 2nd October 1992

To celebrate 25 years of Unity Books, customers were invited to submit a short story beginning with the words: “The moment I walked into Unity Books…” in order to compete…