An article about Whitcoulls’ pricing strategy with regard to to the release of Harry Potter and the Goblet of Fire by J K Rowling (Bloomsbury).
Tag Archives: Harry Potter
A few weeks after Bloomsbury published Harry Potter and the Goblet of Fire by J K Rowling, this article by Noel O’Hare about deep-discounting, loss-leading and counter-strategies used by various…
An article about costs for the second printing of Wrestling with the Angel: A Life of Janet Frame by Michael King. Contrasts are made with the price-slashing of Harry Potter…
Transcript: “The 2 new books are very interesting and informative. She also makes it sound so real. When people buy these books all the money goes to Comic relief. I…
An article about competitive pricing of book four in the Harry Potter series.
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