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February 8, 2018 posted by Unity Wellington

“Harry Potter and the sale below cost” article, The Listener, 18th November 2000

“Harry Potter and the sale below cost” article, The Listener, 18th November 2000

A few weeks after Bloomsbury published Harry Potter and the Goblet of Fire by J K Rowling, this article by Noel O’Hare about deep-discounting, loss-leading and counter-strategies used by various booksellers appeared in the books section of The Listener.

Click the image for the whole article.

 

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