First Plastic Bag run, 2000
In 2000 we got our first run of customised plastic bags, featuring Nigel Cox’s text (riffing on Italo Calvino) and the names of several of our favourite local and international…
Tag Archives: marketing
Larry Niven & Julian May in-store event, 4th June 1991
Map to help Defcon 1991 attendees to find Unity Books for an instore event with Science Fiction authors Julian May and Larry Niven, with a discount and the possibility of…
NZ Book Council Market Research, 1979
In 1979, the New Zealand Book Council commissioned an analysis of the book-buying habits of the public. The results re-assert the findings of previous surveys “that personal recommendations have more…
“Why They Buy” article, NZ Bookworld, 1977
Article in NZ Bookworld by John Ewan examining the results of a survey into the book-buying habits of 2,200 people in New Zealand’s largest 20 cities. Personal recommendation topped the…
